In the interview (4:43-5:02) Burton reflects, "'Reading Rainbow' was about the passion. The idea for 'Reading Rainbow' was to be there during the time of a child's developmental cycle when they're making that decision-that every human being makes at one point or another-that decision being 'Will I be a reader, or not?'" "Will I be a reader, or not?" is as crucial a personal quest-ion as "Will I act for what I believe in?" So, if not "Revive Reading Rainbow", then how about senior or tenth grade buddies assisting elementary schoolers to author and prep their own book reviews and recommendations in multimodal presentations just like "Reading Rainbow" did? YouTube or bust, their voices can be heard, and dedication to literacy can be mentored.